- Should it be confidence?
- Should it be feeling?
- Should it be self-worth?
- Should it be logic and maths…
What is the key?
- Consider your hourly rate and how this translates into a day rate. Are you happy with this figure? Are you prepared to lower your fee for a full day or maybe charge more by the hour?
- If you are running workshops, again do you have a set fee or it is by attendees? If you break down your cost per attendee, will they get that cost worth of value or more? If you think it is more, charge more!
- Do you have consistent pricing regardless of sector, size, status etc? Do you offer discounts for charities as an example?
- Do you package your costs? This helps you move away from the Time for Money approach and allows you to build in time for research, amendments etc. It is better to quote and reduce the price later than quote and increase it. Packages are great for this.
- Do you feel it is fair? Given the time, resource, knowledge and expertise you bring, does the price feel right to you? If yes, go for it, if not amend.
It all comes down to fairness for me. I think my pricing is pretty competitive, some competitors might think it is too low. But it has to just sit right with YOU. You can always ask other businesses their pricing too to get a feel for it.
Whatever you do, do it confidently!